https://www.surveymonkey.co.uk/r/PJRYDMT
Logo option A
Logo option B
Survey findings and comments
Survey results.
Summary
The survey was completed by ten respondents with a 50:50 split in the respondents identifying as male:female. 90% of the respondents fell within the target age demographic. This data suggests that the survey results are highly relevant to the target audience 16 - 25.
The survey results were showed that 77% of the respondents were positive/highly about the adverts. This provides a confident indication that the adverts are suited to the target market. A key concern in developing the adverts was the choice of font and font colours. The colours used were meant to be gender neutral and link to the eco- friendly nature of the product. Respondents felt that the use of green within the logo and Main Headline was relevant to the eco friendly credentials of the product. Most respondents (90% ) were positive about the product claims "24 hour protection" and "eco friendly", consequently these claims will be carried over into the final adverts. The survey showed that the most respondents (60%) preferred (Option A) for its use of logo and Text. This option used the word Wave in a warped format to look like a wave and used Avenir text . Logo Option A will therefore be used in the final design. I wanted to know whether a "desaturated version of the advert would be more appropriate to the target audience versus a more saturated image and use of text. 70% of respondents preferred the coloured version, consequently the use of bright/saturated colours will be a feature within the final advert.
When asked how could the advert be improved, there were a number of suggestions, the main conclusions from there responses is that some further adjustments to the font colour are necessary, where there is a need to reduce the colour saturation of the text.
