Wednesday, 12 September 2018

How to embed files

Adding a jpg file select the picture icon as shown below.



select choose files and find the images on the desktop



embedding source code using HTML.  
 

Please read the attached file added using slide share.





Thursday, 22 March 2018

audience survey

please click on the link below to complete the set survey.


https://www.surveymonkey.co.uk/r/PJRYDMT
Logo option A

Logo option B





Survey findings and comments
Survey results.









 

 








Summary

The survey was completed by ten respondents with a 50:50 split in the respondents identifying as male:female.  90% of the respondents fell within the target age demographic.  This data suggests that the survey results are  highly relevant to the target audience 16 - 25.   

The survey results were showed that 77% of the respondents were positive/highly about the adverts.  This provides a confident indication that the adverts are suited to the target market.  A key concern in developing the adverts was the choice of font and font colours.   The colours used were meant to be gender neutral and link to the eco- friendly nature of the product.   Respondents felt that the use of green within the logo and Main Headline was relevant to the eco friendly credentials of the product.   Most respondents (90% ) were positive  about the product claims "24 hour protection" and "eco friendly", consequently these claims will be carried over into the final adverts. The survey showed that the most respondents (60%) preferred (Option A) for its use of  logo and Text.    This option used  the word Wave in a  warped  format to look like a wave and used Avenir text .  Logo  Option A will therefore be used in the final design. I wanted to know whether a "desaturated version of the advert would be more appropriate to the target audience versus a more saturated image and use of text.  70% of respondents preferred the coloured version, consequently the use of bright/saturated colours will be a feature within the final advert.

When asked how could the advert be improved, there were a number of suggestions, the main conclusions from there responses is that some further adjustments to the font colour are necessary, where there is a need to reduce the colour saturation of the text.